Design Thought Leader

Craft is not only recognized in Italy, it is celebrated. It isn’t just the craft of a weekend hobbyist; it’s a tradition of craft that has built cars, furniture, and fashion, and served as the foundation of an entire economy. As the work day is winding down, scores of Ferrari workers walk the streets of Maranello wearing their work jackets. The sense of pride in that great tradition of excellence in craft and design is palpable throughout this small Italian town. … Beyond macro economics or social politics, the values of craft are the foundation of design excellence. It is not just the ability to make an exquisite object; it’s the deep cultural recognition that craft is form of wisdom—the wisdom of the hand.

Gadi Amit
Founder and Designer, NewDealDesign