July 21, 2009
As designers, we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived. But a company like Braun can prove that a product that is no longer up to date can still be used. They can be very proud that nobody is throwing them away. I know a lot of people who have still got these products.
Dieter Rams
Industrial Designer
Source: Interview with Dieter Rams, Icon Magazine, February 2004
Labels: Simplicity
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Daniel Nelson @ Vitsœ Says:
Great quote from Prof Rams. As with Braun, Dieter Rams’ products for Vitsœ are still in use 50 years on. If only more were thinking this way.
July 23rd, 2009