Design Thought Leader

I approach every project systematically, and develop a set of rules that will help me make something consistent and interesting. With a typeface I’m considering all the angles, lines and transitions which will create a kit of guiding principles that direct every decision. The same is true in a logotype or a diagram or a publication, I try to develop a system that is robust and interesting enough to carry all the parts of the design in a successful manner. …

You have to stay busy. If you’ve got a day job and you’re not doing freelance or personal projects at night, you’re not doing enough. If you’re working for yourself, and not working on the weekends, then you’re basically standing still. Experience and a solid body of work takes time to accumulate, and there’s only one way to get there.

Nicholas Felton
Designer, Megafone, Co-founder, Daytum