Design Thought Leader

The ubiquity of cell phones and PDA devices allow for many more innovative and convenient solutions to the problem of providing way-finding clarity within spaces that are becoming more dynamic, fluid and multi-purpose. The iPhone and similar devices represent a massive untapped area of potential for communication designers. And as ‘experience’ seems to be an area of interest for the contemporary consumer, the physical act of using a PDA to access information while the user is located within hot zones and networked areas allows for a heightened brand experience through the simple touch of a button and lightning fast feedback. We propose that experience be taken much more seriously by companies, organizations and designers, as the dynamic that it fosters between user and content provider could greatly impact brand awareness and form tighter bonds between consumers and manufacturers. All in, mobility and access to information are maximized for the user, while unsightly public signage is minimized. And as an aid to architecture and public space, in order to allow it to be all that it is capable of, digital technologies and wireless devices should serve as the connection between places and people intent on finding them, networked together through constant communication and feedback.

Jayson Zaleski
Designer and Writer, Kolor