Design Thought Leader

The challenge of communicating the significance of numbers—and acting on them—is to find ways to bring them closer to people’s day-to-day experience.

Building intuition about numbers is different from shocking people with numbers.

A good statistic is one that aids a decision or shapes an opinion. For a stat to do either of those, it must be dragged within the everyday. That’s your job—to do the dragging. In our world of billions and trillions, that can be a lot of manual labor. But it’s worth it: A number people can grasp is a number that can make a difference.

Dan and Chip Heath
Authors, Made to Stick