Design Thought Leader

Never underestimate the resourcefulness of your users.

If users see something lacking in a design, they’ll find ways to make it work for them. Which is great! The work is done for you. No need to design anymore! Right? Unless, of course, you care about your users’ happiness. And you should.

Users don’t like to work. They like to use. They want whatever it is that they’re attempting to do to just happen. It’s your job to make it happen, and they’re going to let you know if it doesn’t. Which, let’s admit it, is a time-consuming pain for you, and also a sign of two things:

Your users care enough about your product or service to whine when it isn’t working and innovate around it. But also…

You’re not doing it right.

You’re just plain not doing your job if your users aren’t happy.

Heather Rasley
The Deputy, Automattic, Makers of WordPress