Design Thought Leader

The design process is much like the progression of a story in how it begins with the materials and a few undeveloped ideas. As the materials are crafted to fit the ideas everything is more defined and the design becomes stronger. Narrowing down and combining ideas help to create a bigger picture and a more developed design.

When coming up with a design or a piece of writing one must take into consideration the many different views that the observers and readers will have. To help with the design and writing processes there are guidelines that can be followed to clean up the clutter of the initial group of ideas to better refine and polish the work.

As many designers learn, ‘commodity, firmness, and delight’ are key terms that aid in the formation of a design and can also be accommodated for the writing process. Commodity is the utility of the design or writing. This is a design’s use as a bus shelter or the moral of a children’s story. Firmness is the structure which represents how well a design holds though the elements and how a story flows from scene to scene. And delight is how pleasing the works are to the audience through the eyes and through the mind.

Hailey Allen
Writer, Associated Content