Design Thought Leader

This thing that is happening on the web right now with Social Media has everybody talking because there is a lot to talk about. All of the connections and conversations and industries and ideas are exciting to watch and to learn from and to participate in. You can start by listening in on your industry or those conversations that touch on topics around which you feel passionately and find room for your own voice. I try to encourage clients to participate in the dialogue because, quite simply—that is content. Respond to conversations that are already happening. Bring them back to your blog and take a position. Whatever it is—whether you agree or disagree—your contribution adds richness to the discussion. I think people often believe they need to comment on a blog post or article and that must be the end of their interaction with the material. Really, there’s nothing wrong with taking it home and expanding on your comment, your opinion, your reaction to the piece and encouraging others to do the same. … At the end of the day, if you love what you do and you are willing to talk about it and share your passion and just plain participate—you’ve got yourself some content.

Nancy Lyons
President and CEO, Clockwork Active Media Systems