Design Thought Leader

I’ve always been fascinated by the different ways people interact with objects and space and how their behaviour may reveal underlying habits. This is probably because I’m a little nosey! In most cases my ideas come through observing and questioning this interaction. …

Often people say they don’t have any particular habits or rituals; this may be because they’re embarrassed to admit it or they’re so engrained in their daily life they do them subconsciously. …

In most cases design strives to simplify things and present them in a considered and logical way however people still instinctively find their own way of use that satisfies their own criteria. It’s this act of manipulation that I find really interesting as it reveals underlying needs that the object alone does not fulfil.

Nadia Pedreschi
Designer