Design Thought Leader

January 30, 2010

Multimedia Artist Francesco Jodice on Moving Media

“I usually view the world as a big laboratory. I try to identify with this. I try to move around the world as a voyager, as a sort of a sensor, a sensor device, that can understand where things are really changing.

Some people think of art as an aesthetical issue. I always think about art and about my work as a political issue. Whatever happens in my work is that at the very beginning, there is a political question. I think we’re always moved by something that happened in our childhood, and then we just find a way of translating, of re-displaying this concept into modern answers.

Usually in my work, I have two phases. In the first stage, I only care about myself which means the content—What am I talking about? What am I trying to say? But then I have a very important turning point when I only care about the perception of others, the spectators. Suddenly, I assume the point of view of the people who are going to meet my project. When I have to choose a medium in my work, the medium is never pre-decided. It depends on whom I am trying to reach and in what kind of language those people are going to share and going to understand.

I’m not really interested in the media itself which is like an empty shell to me. I’m more interested in the ghost in the shell which is how do people feel about media. …

Keep an eye on where the transformations are happening. …

I would behave like a mover, bringing back stories, unknown stories. It doesn’t matter if they are far. They must be unknown. In terms of shaping, I would push myself more and more, mixing up art, documentary, storytelling and fiction.”

Source: The Maurice Lacroix Interviews with Monocle Magazine

Labels: Media | Work