Design Thought Leader

I actually hate the word ‘feature.’ I’m always trying to develop benefits for people, not features. …

I believe people are willing to pay for value and I’ve seen that time and time again. It takes conviction. You better be sure you are offering something of value and sometimes it takes time and testing to understand where the value is in what you offer.

And you know it’s our responsibility to prove our value to our customer base, through service, through developing the product, through a whole bunch of different things—and every month we’re on the hook for that. But, as you know, as long as we deliver against that—and we have a long track record of doing that right now—people are willing to pay for the value.

Mike McDerment
Co-Founder and CEO of FreshBooks