Design Thought Leader

May 7, 2010

“What kind of content you create is important but the focus of your content says a lot about what’s important to you.

As companies start to launch Facebook pages and Twitter accounts, it’s important to remember the value of content and the effort you put into it. Your content shows how much effort you put into it. Not effort as in cost or even quality  but effort as in how much you personalized it for your audience.

The effort you put into the content shows how well you understand and appreciate your audience.

Your content shows whats important to you. What are you talking about? Yourself or your customer?

Are you producing the content you want or the content your customers want?”

Source: Content Hierarchy & The Importance Of Effort by Tac Anderson

Labels: Content