Design Thought Leader

People respond to software that doesn’t feel like software. The more analogue your software feels—the more depth and character, the more buttons feel like buttons and the click of a mouse gives a near-tactile response—the more immersive the experience. Let users forget that they’re dealing with code based on servers spread across continents and think only of the tool, the media, at hand. Build human software.

Luke Groesbeck
Co-Founder of JobAlchemist