Design Thought Leader

July 2, 2010

Fast Company Co-Founder William C. Taylor on Culture as Strategy

“This is a lesson I’ve learned and relearned from all kinds of companies that are winning big in tough economic circumstances. You can’t be special, distinctive, compelling in the marketplace unless you create something special, distinctive, compelling in the workplace. Your strategy is your culture; your culture is your strategy. The most successful companies I know understand that the most important business decisions they make are not what new products they launch or what new markets they enter. What really matters is what new people they let in the door—who they hire—and how they create an environment in which everyone in the organization can share ideas, solve problems, and develop a psychological and emotional stake in the enterprise.”

Source: Why We (Shouldn’t) Hate HR

Via: WorkWorkWork tumblr

Labels: Culture