September 30, 2010
There are two reasons why it’s important to market your in-house creative department:
1. To get work.
2. To tell everyone about it.
It’s that simple. The first thing you need to do is to advertise your services, explaining exactly what you do. Next, do good work. Better yet, do outstanding work. And then, finally, tell everyone about the great work you’re doing. If you’re doing it right, the cycle
will feed itself.
Glenn John Arnowitz
Director of Global Creative Solutions at Pfizer
Source: “Selling Your Services” by Glenn John Arnowitz for AIGA
Labels: Selling | Work
September 29, 2010
“Memory is where my passion for baking comes from, it is the core value of why I bake. I remember my Grandmother’s corn starch pudding, my Mom’s apple pie, a doughnut that I had when I was little. I think about those memories and try to recreate and idealize them. If you went back in time, that doughnut probably wouldn’t taste as good, so the idea is to match or surpass the memory.” Whether drawing on family recipes, recalling a croissant eaten in Paris, or conversations about food on a recent trip to Ireland, Craig has honed his ability …
Source: “The Sweet Life” by Sarah Williams for The Scout
Labels: Honesty | Memory
September 13, 2010
Sketch Jam is based on the idea that everyone, regardless of skill or experience, can benefit from having a space to tinker, play, experiment and practice design sketching. Design sketches are sets of simple yet powerful artifacts designers create in order to solve problems or explore opportunities, a medium that can benefit anyone working creatively.
Content and Community Manager at frog design
Source: Sketch Jam Kickoff
September 11, 2010
…I really believe that inspiration and growth come from stepping outside of your ‘bubble’, your comfort zone. So I would suggest reading about other things. I think that it’s also very important to travel outside of your country. It may sound like a cliché, but different cultures and landscapes really do help open your mind. Most of my best ideas come from these moments of exploration and distance.
Co-Founder & Chief Designer at Behance
Source: Designer Q&A by Raph Goldsworthy, Design Droplets
September 8, 2010
It’s true. The energy, attitudes and effort of the people working on a product or service ultimately drive the brand’s face in public. The more you care about what you’re making and doing, the better you’re going to make it. You want the people who experience it to love it just as much as you do.
Co-Founder of Thinkers & Makers
Source: Your Culture Drives Your Brand
September 6, 2010
We’re in a golden age of creativity. With fields cross-pollinating and blurring—it’s hard to be just one type of creative in a single medium. Many creatives, like Joy and I, are ‘slashes’ (i.e., illustrator/designer, photographer/director/stylist)—so we wanted to create a book that encompasses different kinds of creative freelancing. There is a lot of overlap across fields as well as differences you can learn from and apply to your own practice. In fact, the most interesting freelance practices I learned were from photographers.
Meg Mateo Ilasco
Owner of Mateo Ilasco and Co-Author of Creative, Inc.
Source: Creative, Inc. Book Tour by Dave Cuzner, grain edit
September 2, 2010
Sharing is caring as the expression goes. And caring is rewarded through getting your product and your name out there, the comments that further the discussion of your piece, the emails you’ll receive from readers, and the people you meet who have read your writing and just want to introduce themselves as readers. I blush every time.
Business Guy of Carbonmade
Source: On Writing: Why entrepreneurs should write.