“Ultimately, we found that, especially in the beginning, you have to be willing to look past the initial bottom line and focus on building the best team you can build who can put out the best product possible. The profits will follow. We’ve now been focusing all our efforts and dedicating profits back into the studio for four months… and now there are monster clients knocking at our door. We’ve raised our prices twice since starting and we still turn away more work than we take on. We’re on the cusp of innovating things that could change the way the world interacts with the internet as we know it. All of this, I attribute to building a great culture where people can take ownership of the studio, enjoy coming to work and are pushed to put out better work than the last time.
So how do you know if you’re building a great culture? Well, what I have learned from my experiences, the experiences of those I trust around me, my life and business mentors and movies… you know it in your heart, you can feel it… and for those of you who are less sentimental, it’s instinct.”