Design Thought Leader

December 28, 2011

Primo Orpilla, Principal of Studio O+A: “There’s a certain energy that a start-up has that’s like lightning in a bottle, but companies lose it over time as they get mired in their own systems. So how do you hold on to that? How do you keep companies in that start-up mode? It’s the programming aspect of it; it’s figuring out where all the different groups need to be.”