Most companies (including web startups) are looking ‘wow’ with their products, when in reality what they should be looking for is an ‘of course’ reaction from their users.’
Christian Lindholm
Chief Innovation Officer at Fjord
Source: “The of course principle of design” by Om Malik
Via: Daring Fireball
Labels: Design Activism
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Reach for Portable Design Inspiration
Photograph by Michelle Litvin
Ninety-plus pages of comparative and insightful design thinking. Buy the paperback from Lulu.com $11.97
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