Design Thought Leader

October 25, 2012

City and Colour, a.k.a. Singer-Songwriter Dallas Green, and Jeremy Maciak, Head of Marketing at Vagrant Records, interviewed by Laura Sydell, Digital Culture Correspondent for NPR, in “Boosting Music Sales, One Blog At A Time”: [Maciak] “Any sort of blog we felt with even 100 readers or even less was worth our time. As media is more and more fractionalized, you can’t afford to not be any place.” … [Green] “I thought all I had to do was get on the radio. I never thought that I would have to go and just basically re-record my record four times so people would be interested in it still. I never thought that I would have to keep up-to-date on the photo section on my MySpace page or reply to comments from people asking me what kind of strings I use.” … [Maciak] “It’s about a slow build and having that intricate and honest conversation with our fans and potential audience. Sometimes that takes months, years, to build.”

Labels: Promotion