Design Thought Leader

October 31, 2012

Developer and Designer Fred Oliveira on “Goal-oriented design”: “When designing a product, the question you should be constantly asking yourself is ‘what is the user trying to do here, and how does my interface help?’. In the case of Google Reader, I want to consume content I subscribe to—for the most part, that would be text. Suddenly, if having a great reading experience is a priority, everything changes. Line height and horizontal motion matters, background and text colors matter, white space matters. Every feature of the software and interface should be strained through the sieve of user goals.”

Labels: Designing