Firstly, to be able to blog, as you well know, one needs to be well-informed, particularly when I’m talking about developing trends and how they might apply to the car industry, so I end up doing enormous amounts of reading across many different topics and media types. In that lies the very essence of how blogging informs my design strategy work: to help clients make strategic decisions about future products, I must be able to inform them of emerging social and technological trends and how they’re going to impact their customers and, by consequence, their product development cycle. Reading-to-blog helps me achieve the depth of knowledge I need to be able to assist them.

Secondly, blogging is a fantastic way to reach an audience of people who, although not necessarily working in the same industry as me, are interested in the same things I’m talking about. Because of this I can connect with these people either through comments on my posts, email or—if I’m really lucky—in person. When that happens, it’s incredibly powerful because I can very quickly test my ideas out, refine them or blend them together with the ideas of others.”