May 22, 2011
Seth Godin, Author: “In the battle for attention or market share, the market makes new decisions every day. And the market tends to be selfish. Often, it will pick the arrogant market leader (because the market also tends to be lazy), but upstarts and new competitors always have an incentive to change the game or the story.
Brand humility is the only response to a fast-changing and competitive marketplace. The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.”
Source: Brand exceptionalism
Via: 9-bits
Labels: Brand
December 13, 2009
A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you. …
Design is essential but design is not brand.
Seth Godin
Author
Source: define: Brand by Seth Godin
Via: @freelandser
Labels: Brand
March 5, 2009
So brand-building, whether for individuals or brands, depends on increasing the value you deliver and how you do it. Your brand is not the perception you want to create; it’s the reality of who you are. It’s not the way to get noticed; it’s what you do on a daily basis. It’s not about being different for the sake of being different; it’s about delivering unique value to your customers by being the only person who does what you do the way you do it.
Denise Lee Yohn
Owner/Consulting Partner, Denise Lee Yohn, Inc.
Source: brand you? by Denise Lee Yohn
Via: WorkWorkWork
Labels: Brand
March 4, 2009
To be able to build a brand, you need to be yourself.
Steve Ells
Founder, Chipotle
Source: Fine Fast Food by Steve Ells, TIME
Labels: Brand
