Design Thought Leader » Content

Maria Popova on Content

Nate Burgos — Thu, 23 Jun 2011 13:25:40 +0000

The best content curators, I think, are able to see beyond the popular content and the wisdom-of-the-crowd heuristic, and bring to their audiences content that is compelling and interesting and culturally significant and, yes, sometimes uncomfortable—because the death of curiosity is the confinement to comfort zones—and engage people with it.…

Tac Anderson on Effort in Making Content

Nate Burgos — Fri, 07 May 2010 18:06:26 +0000

“What kind of content you create is important but the focus of your content says a lot about what’s important to you.

As companies start to launch Facebook pages and Twitter accounts, it’s important to remember the value of content and the effort you put into it. Your content shows how much effort you put into it. Not effort as in cost or even quality but effort as in how much you personalized it for your audience.

The effort you put into the content shows how well you understand and appreciate your audience.

Your content shows whats important to you. What are you talking about? Yourself or your customer?

Are you producing the content you want or the content your customers want?”

Nancy Lyons on Content

Nate Burgos — Fri, 18 Dec 2009 21:07:22 +0000

This thing that is happening on the web right now with Social Media has everybody talking because there is a lot to talk about. All of the connections and conversations and industries and ideas are exciting to watch and to learn from and to participate in. You can start by listening in on your industry or those conversations that touch on topics around which you feel passionately and find room for your own voice. I try to encourage clients to participate in the dialogue because, quite simply—that is content. Respond to conversations that are already happening. Bring them back to your blog and take a position. Whatever it is—whether you agree or disagree—your contribution adds richness to the discussion. I think people often believe they need to comment on a blog post or article and that must be the end of their interaction with the material. Really, there’s nothing wrong with taking it home and expanding on your comment, your opinion, your reaction to the piece and encouraging others to do the same. … At the end of the day, if you love what you do and you are willing to talk about it and share your passion and just plain participate—you’ve got yourself some content.