Design Thought Leader

Design is a pendulum that swings from then to now as designers look for inspiration in old forms and new ideas, alternately embracing and rejecting the past.

William Bostwick
Writer of Art, Design and Architecture

I prefer just to think of design as expression of ideas, and as language. It’s a way of experiencing the world. What I’m interested in is the idea of pleasure, desire, uselessness—of walking through the world with your eyes open. Not cause and effect, but sensation.

This is both an approach to doing work and a way of experiencing the world, designed and undesigned. It’s a liberating approach, because it removes the need to be ‘right’. It’s about looking at design in a democratic way: as something we share rather than something a few people do. A piece of design is the expression of an idea. It’s not a solution.

Mark Thomson
Graphic Designer and Art Director

Design is about the underlying purpose and what you want to communicate. Design as decoration, or design without purpose, often hurts more than it helps.

Garrett Dimon
Designer/Developer, Next Update

To me, design is primarily a verb, not a noun. The interactions and conversations that guide it are very important to the final result.

Susan Everett
Designer and Creative Consultant, Susan Everett Design