http://www.designthoughtleader.com A world of ideas from across the web Mon, 06 Feb 2012 04:05:19 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.designthoughtleader.com/2009/08/hansen-efficiency/ http://www.designthoughtleader.com/2009/08/hansen-efficiency/#comments Sat, 22 Aug 2009 21:06:31 +0000 Nate Burgos http://www.designthoughtleader.com/?p=567 Design, to me, is the search for efficiency. Efficiency in conveying a message, efficiency of form. In this way I see some of my own work falling into the category of design, while some of my other work falls under the umbrella of illustration. With the more illustrative pieces my primary goal is to create something beautiful or striking in a visceral sense. These goals remain intact when I create a purely design-driven piece, but there is the added goal of minimalism and efficiency which constrains the process and limits the content. It is these constraints that force us as …

]]> Design, to me, is the search for efficiency. Efficiency in conveying a message, efficiency of form. In this way I see some of my own work falling into the category of design, while some of my other work falls under the umbrella of illustration. With the more illustrative pieces my primary goal is to create something beautiful or striking in a visceral sense. These goals remain intact when I create a purely design-driven piece, but there is the added goal of minimalism and efficiency which constrains the process and limits the content. It is these constraints that force us as designers to reveal the core of the idea we are trying to express and to seek the most direct route to it. In this way, all of the periphery and excess of illustration and fine art can be shed to expose the roots of visual communication and express them in a concise and instantly understandable form. When I see something that embodies these ideals it is always very moving, these are the things that drive me to create.

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