Design Thought Leader » People

Jeff Bezos on Customers

Nate Burgos — Mon, 03 Oct 2011 03:18:20 +0000

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.…

Endo Mitsunaga on People

Nate Burgos — Fri, 14 May 2010 16:19:12 +0000

Everybody thinks they’re living on their own without help from others. This is not possible. I really think that others have done something for me, and I have a feeling of gratefulness to other people.…

Heather Rasley on People

Nate Burgos — Sat, 12 Sep 2009 18:00:37 +0000

Never underestimate the resourcefulness of your users.

If users see something lacking in a design, they’ll find ways to make it work for them. Which is great! The work is done for you. No need to design anymore! Right? Unless, of course, you care about your users’ happiness. And you should.

Users don’t like to work. They like to use. They want whatever it is that they’re attempting to do to just happen. It’s your job to make it happen, and they’re going to let you know if it doesn’t. Which, let’s admit it, is a time-consuming pain for you, and also a sign of two things:

Your users care enough about your product or service to whine when it isn’t working and innovate around it. But also…

You’re not doing it right.

You’re just plain not doing your job if your users aren’t happy.

Frank Chimero on Life and People

Nate Burgos — Tue, 10 Mar 2009 13:30:34 +0000

Image credit: frank-c, Flickr…