March 11, 2010
BBH Labs’ Mel Exon on The Economies of Small
“What if, instead of thinking about sourcing from the crowd, we reverse engineer that thought. In other words, why not send the company out into the crowd?
As [Cory] Doctorow’s character Kettlewell (more force of nature than human being) puts it:
‘Our business plan is simple: we will hire the smartest people we can find and put them in small teams. They will go into the field …capitalized to find a place to live and work, and a job to do. A business to start. Our business to start. Our company isn’t a project that pull together on, it’s a …
Source: The Economies of Small
Labels: Small
